A 2025 Guide to the Best Domain Marketplaces
Back in the early days of domain flipping, Flippa was the go-to destination for every domainer who wanted to sell quickly and reach a broad audience. It was the Wild West of digital assets—simple listings, bidding wars, and the occasional big win. Fast forward to 2025, and the marketplace landscape looks very different. New players have entered, fee structures have evolved, and specialized platforms are catering to niche audiences. The big question now is, is Flippa still the best place to sell your domains?
In my experience, the answer depends on what type of domains you are selling and how you want to position yourself as an investor. Let us look at the major options and what sets each one apart.
Flippa: Still a Major Player, But Not Always the Best Fit
Flippa remains one of the most recognizable brands in domain and website sales, but it has also become more complex. Listing fees and success commissions have increased, and the marketplace has leaned heavily into established online businesses rather than standalone domains. For premium domains, visibility can be limited unless you invest in paid promotion or upgrades.
However, Flippa still has one undeniable advantage—reach. With millions of registered buyers, it remains one of the best places to gain exposure for mid-tier names and for domains with an active website attached. If your domain has content, traffic, or revenue history, Flippa can still deliver serious buyer interest.
Dan.com: The Investor’s Marketplace
Dan.com has become a favorite among professional domainers for one simple reason: simplicity. The platform focuses on instant transactions and clean, customizable landing pages. Buyers can purchase directly, and payments are handled securely with minimal friction. The integration with Afternic and GoDaddy‘s distribution network also means your domains can appear across multiple marketplaces without extra work.
If your strategy is high volume and efficiency, Dan.com is hard to beat. The analytics dashboard helps track leads, views, and offers—data that is invaluable for serious investors. I personally like how it makes portfolio management feel less like guesswork and more like running a real business.
Sedo: Global Reach and Established Credibility
Sedo has been around longer than almost anyone, and while it may not feel flashy, it still holds immense power in the international domain market. It is especially strong for premium and country-code domains (.de, .co.uk, .es) and has one of the largest databases of verified buyers.
Sedo’s brokerage team is also worth noting. If you have high-value names, a Sedo broker can help navigate private negotiations and ensure serious offers reach the table. The downside is that Sedo’s interface feels dated, and listing visibility can depend heavily on your pricing strategy and keyword relevance.
Squadhelp and BrandBucket: For Creative, Brandable Names
If your domains are short, catchy, and startup-friendly, Squadhelp and BrandBucket are excellent choices. These platforms cater to entrepreneurs looking for ready-to-launch brand names, not just keyword-based domains. They often include professional logos and curated listings to justify higher price tags.
The review process can be strict, and both platforms take a commission that is higher than average, but they bring in a different buyer segment—one that values aesthetics and memorability over metrics. If you are sitting on creative one-word or two-word brandables, these marketplaces can outperform Flippa entirely.
The Bottom Line
Flippa may no longer be the undisputed king, but it still has a seat at the table. The modern domain investor needs to think less about a single “best” platform and more about strategic placement. Mix and match marketplaces based on the strengths of your portfolio. Use Flippa for aged, revenue-producing sites, Dan.com for efficient domain-only sales, Sedo for international exposure, and Squadhelp for brandables.
The real edge comes from understanding that the marketplace is just a tool—the real leverage lies in how you position your assets within it.
Where are you selling your domains in 2025, and which platforms have delivered the best results? Share your experience below. The domaining community learns fastest when we exchange insights from real-world deals.